Management of Communication Businesses
Course Code: 5370031
This course is also offered in Spanish.
Enables students to acquire knowledge and skills oriented towards the business area of the sector. Considers a conceptual framework for the communication firm, approaching advertising from two angles: as a key source of income for the press and audiovisual media and as a business in itself, while at the same time understanding the financial dynamics, governance and management of companies.
Strategic Management of Tourism Organisations
Course Code: 5320026
This course is also offered in Spanish.
A decision-making work tool needed by executives in tourism organisations. Strategic management adds value not only for organisations but also for the people who work there. Today it represents a competitive advantage compared with organisations that are not sensitive to this type of executive tool.
Setting Up a Tourism Business
Course Code: 5320039
This course is also offered in Spanish.
An overview of the issues faced by entrepreneurs, focusing on the key aspects of generating, assessing and selecting business ideas. Addresses the analysis of the content of a business project that any entrepreneur needs to develop, exploring the various planning actions involved and the key structural and functional decisions that must be made. During the course of the subject, the essential points for the effective implementation of a business idea are stressed from the various viewpoints provided by the tourism sector, with students devising and developing their own business plan.
Advertising and PR for Tourism
Course Code: 5320046
This course is also offered in Spanish.
Provides students with the indispensable knowledge of the communication tools that can be used in the management of tourism businesses, exploring the advertising sub-variable and addressing issues related to media and formats, planning and advertising budgets and control. Analyses questions related to how advertising agencies operate and exploring such other communication variables as sales promotions, sponsorship and PR.
Management and Organisation of Tourism Businesses - (Also listed under Tourism)
Course Code: 5320015
This course is also offered in Spanish.
Analysis of the concept and levels of tourism-business management. In-depth study of management, planning, organisation, administration and control processes. Practical case studies linked to the tourism sector.