Theory and History of Propaganda - (Also listed under History)
Course code: 5370020
This course is also offered in Spanish.
Introduction to the study of propaganda, from the point of view of both its historical evolution and the propaganda models of today. Training to identify propaganda’s forms and potential in different contexts, studying and analysing the main propaganda models, peculiarities of the current international situation and analysing specific propaganda campaigns.
Advertising, Culture and Content Development - (Also listed under Media Studies)
Course code: 5370051
This course is also offered in Spanish.
The social changes that have taken place during the postmodern stage in which we live have generated in our professional environment has undergone major transformations. Among these changes, the advertising message has been one of the communication tools that has received a greater mismatch. The saturation of information, the emergence of social networks, and hybridization of communicative tools have had as a result.