Copywriting - (Also listed under Advertising)
Course code: 5370019
Study and analysis of the writing-related issues that shape brand identity, different advertising messages and how they are adapted to different media, while training students in how to write advertising copy.
Journalism Genres and Styles - (Also listed under Journalism)
Course code: 5380016
Identification, differentiation and location in the media of the different genres used in both information- and opinion-based journalism, such as news, reporting, op-ed, editorials, features, columns, essays and arts reviews.
Creative Writing
Course code: 5380030
This course is also offered in English.
Encourages literary creation and strengthens the literary creativity of journalists, perfecting their linguistic skills with regard to the creative potential of language. Training in the use of narrative, dramatic and lyrical formats in various media — literary and audiovisual — to aim for creative journalism.
Literary Trends in Contemporary Culture
Course code: 5370049
Review of knowledge on literary trends acquired during previous stages of the students’ education, focusing on the study of contemporary movements, beginning with the Generation of ’98 and ending with the present day. An overview of the literary movements of the contemporary period will also be given.
German I for Tourism
Course code: 5320011
Introduction to German as a foreign language applied to everyday life and, particularly, tourism-related contexts. Students work at level A1 of the European Common Reference Framework in all four language skills: reading and listening comprehension and written and oral production. No previous knowledge of German is required.
French I for Tourism
Course code: 5320018
Grammar topics corresponding to MCER level 1 are studied, enabling students to begin to develop their communicative skills. Content includes: the most frequent expressions for understanding classmates and being understood in French class, how to introduce yourself and someone else (giving information about age, nationality, profession, sex and physical description), telephone conversations at a very elementary level, finding places on a map, giving directions, living information on train timetables and opening and closing times of sites, museums, etc.; finding and interpreting information contained in tourism documents at a very elementary level; expressing opinions; recounting past events, etc.; preparing an entertainment programme in French; knowledge of tourism guides in this second language and drawing up itineraries.